by Carla Valencia de Martinez
AERIN LAUDER’S first memory of her grandmother, ESTEE LAUDER, was one of scent. “As a little girl I always remember walking into my grandmother’s house and she had these beautiful flowers in the front hall. She either had lilies or tuberose, and to this day, whenever I put lilies or tuberose in my front area it reminds me of her and the idea that the first experience when you walk into someone’s home should be warm, inviting and smell beautiful.” It’s no surprise her introduction to fragrance was early and not fleeting. From a young age, Aerin was interested in fashion and beauty but doing it more lifestyle.
“We are a very close family; I think my grandmother really instilled those qualities in the family. We always had family dinners and spent a lot of time together and we obviously work together. I think the ele- ments you see, a lot of it is inspired by my parents or her and their love of art and design. She was the one who taught me to love gold.” Aerin is at the helm of her own lifestyle collection – Aerin – a pared- down anthology of goods for the home as well as select fashion accessories. The effortless style Aerin shares on her personal social media pages is inherent in her designs, achieving an authenticity that designers can only dream of. From the furniture, to the vases, to the boots and jewelry – all of them evoke a sense of family and the heir- loom quality that is passed down from generation to generation.
Houston’s Longoria Collection, owned by mother/daughter duo Sylvia Dorsey and Elizabeth Dorsey Fertitta, carries the collection and hosted Aerin last month.