Last night I got to attend an intimate dinner at Fleming’s on West Alabama where Operating Partner Sam Governale graciously hosted a bevy of media to the first unveiling of Saks Fifth Avenue’s plans of their new store opening April 28 in the Houston Galleria. The Saks team (including Public Relations Sylvia Forsythe and Tijuana Harvey) led a presentation of what was to come.
With international locations in Saudi Arabia, United Arab Emirates, Bahrain, Kazakhstan and Mexico City, Saks Fifth Avenue’s Houston store is the #4 volume store in the company. But if Saks Vice President and General Manager Bobby Dees has it his way, this store will bump Beverly Hills for #2 in no time. With the new store scheduled to open to the public on April 28, there are a few VIP events planned beforehand including a private dinner with Town & Country Magazine on the 26th and MD Anderson’s 75th anniversary alongside Saks’ grand opening reception on the 27th.
The store will be white, bright and modern, designed by CBX out of New York. The move from the current Saks location to the new building is the biggest move of its kind for the company with help coming in from various stores, including Canada, to pull it off without a hitch.
Highlights of the new space include 20,000sf of cosmetics and fragrance with a Chanel beauty boutique as the largest on the floor and Gucci Beauty as one of only five in North America. Kilian –which is exclusive to Saks – will have a boutique and, in well-thought-out design, a bar will bridge cosmetics to the men’s area. Handbags and shoes will be together on the first floor and will feature Louis Vuitton, Dior, Prada, Miu Miu and new addition Alaïa. The famed shoe floor will include a Louboutin boutique with similar design to the current shoe department with its own ZIP code. The 2nd floor features 22 designer departments including Dries Van Noten, Gucci Ready to Wear, Alexander McQueen, Proenza Schuler, Altazurra, Sacai, Lanvin and more. Contemporary will be more of a workshop where the store will experiment and help grow brands like ALC, Phillip Lim, Helmut Lang, etc. A boudoir-like lingerie department welcomes Agent Provacateur, a new line to Saks. And we can’t forget 5115, the restaurant unlike any other. Nina Magon brings her chic design appeal with white, gray, black and brass creating a modern yet everlasting feel. A bakery on the second floor will allow guests to take away meals, and bars throughout will allow for celebratory shopping. We can’t wait to pop open a bottle of bubbles in April.